U+ Line by Umbra
Central to the “experimental” theme, a left-field story-telling design and photographic approach was taken to create the 2006 U+ catalogue. The retailer finds delicate high-quality product juxtaposed against the grit of an urban backdrop. Other pieces such as tables designed out of snowboards are naturally placed on the slopes. 4K gold and sterling silver flowers sprout out of the ground and the wonderfully weird balancing vintage tea cups paint a colourful Alice in Wonderlandesque story. The catalogue reflects the U+ product – uniquely designed and thought-provoking all of which offer the retailer a different catalogue from the norm.